Stop closing the books to find out how the business is doing.

A note from the team

We built this because we kept rebuilding it on every finance job.

Three of us came off the Stripe finance bench. One came off the Gusto controller desk. One ran close at Pilot. Between us, we lived inside the same spreadsheet for eight years — a Frankenstein of QuickBooks exports, Stripe MRR pulls, Gusto payroll dumps, and a Google Sheet that took a full day to refresh before every board meeting.

We never lacked data. We lacked cadence. EBITDA was always a quarter-end artifact, something you argued about with your auditor after the fact, something you only trusted once a Big Four reconciliation had stamped it. By the time the number landed, it was history — and founders were making decisions against last month's reality.

So we built the thing we kept reinventing: a system that watches your books the way your payment processor watches your charges, that translates the raw ledger into the one number a founder can actually act on, and that updates it on a cadence short enough to be honest about what's happening in the business today.

EBITnow is cash-basis EBITDA, refreshed every fifteen minutes, benchmarked against your stage peers, and exportable as a board-ready PDF in two clicks. It is not a full GAAP engine and it does not give tax or audit opinions. What it does — quietly, continuously, without requiring a controller on call — is show you, before lunch, whether the month is going the way you told the board it would.

That is the tool we wished existed every Monday morning. We hope it earns a place on your screen too.

The EBITnow founding team San Francisco · 47 people · 18 engineers · a finance research unit that publishes the annual SaaS Margin Benchmark Report